How to Get a Terrific Copywriter
If you'd like to make money online, you're going to have to have a website. If you want that web site to bring in money, it should be written extremely well. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to create the text on your web site. A qualified copywriter will rake in a lot more cash than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is as good as the next copywriter. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be a cinch. Here is how you will be able to tell them apart.
Does the writer have his or her own site? Any copywriter who would like to create web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the copywriter doesn't have his or her own website, how can they help you build yours? Look at the copy on their site too. If it is riddled with typos and grammar errors this is a bad sign.
Do you react well as you go over the web copy on the writer's web site? This is more involved than just noting grammar mistakes. Does the web copy move you to experience any kind of emotional reaction? Does it move you to like the copywriter? Does it make you want to follow up and discover more about the copywriter? Does the web site copy make you feel like you have to hire the writer straightaway? Does the website copy make you feel like you need to leave? Does the website copy cause you to feel angry? These are all important reactions and you must heed my blog to them.
Do some more background search on the copywriter. Search for reviews for the writer on unbiased websites and online discussion boards. It's extremely likely that the only reviews you will come across on the writer's website are going to be positive. Conduct a search for the copywriter's name to see if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews and testimonials deserve special attention. You have to also request the copywriter for a couple of references. See to it that you follow up and actually make contact with those references so that you can get an honest opinion from them.
See to it that you spend some time poring over the samples given by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially crucial if the copywriter states he or she is an expert in a particular field. If the writing is obscure and reads like a rewritten Wikipedia article, you better move on.
You have a number of choices available to you when you're trying to determine whether or not to pay for a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.